Category: marketing

Amazon logo depicted on accordion brown paper book cover in the foreground with ripped pages in the background.

Is Amazon Giving Up on Books?

I’m sure that most people reading that blog title will think it’s click bait. It’s not, it is a genuine question. I’m asking this based on an article by Mark Williams I read this morning titled, Amazon’s Dismantling of its Book Operations Continues. Mark is not someone to yell “the sky is falling.” He’s been […]

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concept picture of a human eye peering into a blockchain network where a NFT book resides with a encrypted token that identifies it and can be traced.

The Blockchain, NFTs, Cryptocurrency and Author Opportunities

UPDATE: June 26, 2021 When I wrote this blog back in April I was working on a secret project around this entire NFT option. Specifically, I had been invited to be in the first group of authors to offer a Limited Edition digital NFT Book in a new marketplace that catered to both authors and […]

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Picture of a laptop with a search window. Print books around the outside, and an ebook and audiobook in the foreground

Distribution Basics: Vendors and Aggregators

For 2021, I will be featuring responses to questions I often field on other forums or that are sent to me here at POV Author Services. To end 2020, I’m answering a question from Pat McNees (Thank you, Pat!) who maintains a website called Writers and Editors with lots of articles and links to information […]

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old-fashioned library with woman on a ladder reading a ook, a man below her asking a quesiton, and another woman at a table reading a ook

The Importance of Library Distribution

Note: Updated April 2021 to add additional ebook distributor platforms to libraries and a little more explanation of why libraries choose not to carry every book in a distributors ebook catalog During this pandemic, the importance of libraries has reminded me how much I’ve taken them for granted over the years. I’ve been amazed by […]

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Young woman speaks different languages opening a box with international flags flying away

Lost in Translation

A Look at the Viability of AI translation Most authors understand that the United States is not the only place with millions of potential readers. In fact, the United States is not even the largest market for English-language readers. India gets that designation. Yet the majority of independent authors distribute only within the U.S. The […]

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colorful seasons depicted in the background with Course Schedule written on top

What’s Planned for Courses into 2021?

NOTE: This post was updated April 15, 2021 to reflect changes in the calendar based on changing demographics and a first quarter survey of student needs. It also reflects updates on courses that have been removed from future offerings. Our Live courses have been filling quickly in September and October. I’m so happy that people […]

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picture of a blog post and how it transformed into an ebook

How to Make a Book Out of Blog Posts and Be Successful

I wish it was easy to take a series of blogs and turn them into a book and simply start collecting the money. It’s not. It’s a lot of work, but it can be worth it depending on what you hope to get out of that effort. I’ve seen several articles or comments on articles […]

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picture of man on cell phone looking at emails

How to Choose the Right Email Provider

One of the first things you are told to do for your writing business is to set up an email list of readers. I talked about why writers need an email list in a previous article. Once you’ve made the decision that you need an email list, the next step is deciding how to make […]

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picture of hands on keyboad of laptop with the words "email marketing" displayed and the @ sign

Why Writers Need an Email List

Whenever I talk to writers who have not paid attention to building an email list, invariably I hear things like the following: “I don’t want to spend time building an email list because it means I have to be a salesperson.” “I know I should have one, but I don’t know what to say.” “I’m […]

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man waiting outside an office looking down and blotting nervous sweat from brow

Marketing and Networking for the Shy Author

Writing used to be a solitary profession. How did it become so interminably social? — Meghan Tifft in The Atlantic Let me share a scenario with you that describes my true feelings about interacting in a world where being social seems to be the requirement for authors. I suspect it will resonate with anyone reading this who […]

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