branding
March 15, 2022
What genre am I? This is a question I hear all the time from new writers and even seasoned writers who aren’t seeing sales in the genre they selected. With what appears to be thousands of selection on Amazon, and admittedly close to 5,000 on BISAC it is quite confusing. So, I created a handout […]
October 3, 2020
NOTE: This post was updated April 15, 2021 to reflect changes in the calendar based on changing demographics and a first quarter survey of student needs. It also reflects updates on courses that have been removed from future offerings. Our Live courses have been filling quickly in September and October. I’m so happy that people […]
October 27, 2019
I spent far too many years in search of the one big marketing secret that would make a sudden difference in my fortunes. I was convinced that there was a secret cabal of successful authors who had found “the magic” button to push that made them millionaires. They were keeping the location of that button […]
October 11, 2019
Most people, starting out as career writers, confuse branding and marketing. Authors are often the ones who have the most difficulty with this distinction. Part of that is because many people who teach workshops or have courses aimed at authors are teaching marketing, not branding. Yet the instructors often conflate the two in their instruction. […]
