Effective Advertising Using Facebook and AMS (Amazon Marketing System)
Most authors look at advertising and shiver in fear of losing what little money they’ve budgeted for Marketing. Perhaps you’ve even tried some ads and felt that you just threw away $50 or more because you saw no sales. The seemingly simple software interface for both Facebook and Amazon ads is deceiving. You can follow the steps and think you are doing everything right and see zero return on your investment. The most important part of advertising is the hardest to master—understanding how to effectively target your audience in each platform. Maggie will show you how to research and do the prep work to get it right the first time, so you make money instead of throwing it away.
Maggie will share what works and does not work with Facebook and Amazon Ads. Each platform works very differently. Each serves different author goals, and each presents different audiences and reach. She will share her own experience and analysis on when to use ads on each platform and when NOT to use them; how to create appropriate images (for FB) and copy that sells well; and how to use keywords and custom targeting to get the ads delivered to YOUR audience. Finally, she will show which metrics to monitor to know how your ads are doing; and provide advice on budgeting at the beginning of the ads and then scaling if they are doing well.