Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working.
The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre.
This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Build a mailing list of true fans; 2) Continuously engage your readers; and 3) Use your advertising budget only on things that work.
In addition this book provides techniques to:
- Distinguish specific groups of readers most likely to buy your novel or nonfiction book.
- Understand your competition and the advantages that your book offers.
- Clarify hooks that capture attention of the media, reviewers, and readers.
- Identify where and how to reach readers, reviewers, and media.
- Create and implement a consistent brand throughout all marketing efforts.
- Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values.
- Set an appropriate marketing/advertising budget that matches your needs (whether that is $10/month or $1,000).
- Develop a long-term online marketing plan.